95 million photo and video shares every day, 20% of users are from the USA, and remaining 80% are from the rest of the world. Big global income, mobile ad income reaches $2.81 billion in 2017, 4.2 billion posts get "Like" every day, and 70.7% of brands are expecting to use it in 2017.
Still curious what all these numbers are about? Instagram – one of the biggest and most successful social media platforms. Instagram ads becomes more and more in demand. When it first appeared, in 2010, Instagram was just a simple platform for sharing photos (mostly food, and stunning views). Today, it is a social media platform for users, and businesses, which allows to promote any product, launch Instagram ads, and engage with the audience. As more and more companies start exploring Instagram platform, and Instagram ads (in particular), try to advertise, and promote its product, it is very important to know what to publish, and how to make your business account interesting to potential clients. That is why Instagram ads is a must to run.
Many people seek useful information, in Instagram. It is very important to give something helpful, in order to get benefits. Very often, people forget this rule and try to promote their product without thinking of a customer's actual needs or interests. That is why it is crucial to get this connection with an audience. You can share stories on how you decided to open your business, how it has changed your life. But what will look even better – stories on how your product has changed other people's life.
Comments from your customers are your cornerstone. It has an ability to drive business up, and reflect the quality of the product. The presence of a large number of positive comments makes your audience trust you more, what will be the final reason on whether to use your services/product or not. What is more, it is easier to collect and respond to all comments on Instagram, comparing to other social media platforms or the website. So why not to use it, now?
How often do we check news and updates of our favorite brands or companies? If you don't update your audience, you will lose them. Instagram makes it easier, and faster to share any news, updates, or just interesting fact with your people. It is important to share all the details on upcoming discounts, offers, events, any changes in location, on other contact details. If your company has no changes, or updates, at the moment, you can always create one yourself. New furniture, in the office, or fresh bouquet of flowers. Instagram loves such things.
Motivational Posts, and Humor
Our life is very stressful. Majority of the day people spend at work, trying to finish the project, to achieve the target, or to arrange an event. This is the moment when you can help forget daily routine and bring a smile to somebody's face. People are visiting social media pages not only to socialize but to have fun, as well. That is why jokes, memes and other funny posts are must of any business, regardless of the product which you offer. Try to find such kind of pictures, which will maximally match your business and your product.
Being different is a key point in every advertisement campaign, especially running Instagram ads. It is crucial to engage an audience with a nice, and variety of content. In order to expand the sphere of influence, posts should be different, attractive, informative, and appeal to emotions.
Good luck, and be successful!