With the beginning of mobile technology advancement, the significance of mobile marketing can’t be undermined. In today’s fast paced world, wherein people have dearth of time, everyone prefer mobile as a medium to do all sort activities. Therefore, advertising tools such as Bluetooth/Beacon marketing comes real handy.
This marketing tool require prospects / consumers’ participation as a result it is highly result oriented, selective and value for them.
- Smooth and direct delivery of content to target audience.
- Interaction at the right place, at the right time.
- Rich and interactive communication.
- Easy way to showcase offers by providing personalized adverts.
- Effective method to influence purchase decision of customers in immediate future.
- Reinforce trust factor by understanding customer’s wants & needs and buying behavior patterns.